North Star Metrics in the Age of AI
Your North Star Metric is lying to you and AI made it worse
AI-Native Product Management
When your engineers ship faster than you can think, it is time to rewire how you work
Developer Experience as a Product
Your API Might Be Brilliant, But If the Docs Are Bad, Nobody Cares
Product Benchmarking Strategy
Why your performance claims are getting ignored, and how to fix that
Ecosystem Strategy
Why the product you build is only half the product your customers use
Product Management Roles Explained: PM, PMM, PO, and Beyond
Because product person is not a job description
Competitive Analysis
Knowing what you are up against before you write a single line of code
Product Team Structures
You can hire the best engineers in the world. You can recruit the smartest product managers. You can buy the most expensive tools. But if your team structure is flawed, you will still move at a glacial pace. I have…
Go-to-Market Strategy
I once launched a feature I was incredibly proud of. We had spent months building it. The engineering was flawless. The design was beautiful. On launch day, we turned on the feature flag, sent out a generic email to our…
Product Analytics: Measuring What Actually Matters
Why your dashboard has 47 metrics and none of them are helping
PRD Templates
In my career, I’ve seen two types of PRDs. The first is a 40-page “Requirement Bible” that took three months to write and was obsolete the day it was finished. The second is a vague one-pager that says “Make it…
User Stories
Early in my career, I thought the job of a product manager was to write perfect specifications. I would spend days crafting 30-page documents, detailing every edge case and error state. I would hand these over to engineering with a…
How to Conduct Customer Interviews That Reveal Real Problems
The difference between asking what customers want and uncovering what they need
Customer Segmentation
Over my career, I have watched product teams build features that no one asked for. The culprit is almost always the same: they think of “customers” as one big blob. But customers are not a monolith. A first-time user has…
Crafting a Product Vision That Inspires Action
From make project management easier to a vision people actually rally behind
Strategy Pyramid
Over the past 15 years, I have found that the biggest cause of friction in product teams isn’t a lack of talent or effort. It is a lack of context. It all starts with the Mission: Why does the company…
Why This New Framework? The Story Behind the 5Ps
Because the best framework is the one you can actually remember
What Is Product Management?
You don’t write code, you don’t design screens, and you don’t close deals. So what exactly do you do?