Product Team Structures
From “Silos” to “Squads” You can hire the best engineers in the world. You can recruit the smartest product managers. You can buy the most expensive tools. But if your team structure is flawed, you will still move at a glacial pace. I have seen this pattern repeat in startups and enterprises alike. The symptoms […]
PRD Templates
From “Wall of Text” to “Blueprint for Success” In my career, I’ve seen two types of PRDs. The first is a 40-page “Requirement Bible” that took three months to write and was obsolete the day it was finished. The second…
Go-to-Market Strategy
From “Throwing it over the wall” to “Building a bridge to the user” I once launched a feature I was incredibly proud of. We had spent months building it. The engineering was flawless. The design was beautiful. On launch day,…
User Stories
From “The Requirements Document” to “The Conversation” Early in my career, I thought the job of a product manager was to write perfect specifications. I would spend days crafting 30-page documents, detailing every edge case and error state. I would…
Customer Segmentation
Stop building average features for average users Over my career, I have watched product teams build features that no one asked for. The culprit is almost always the same: they think of “customers” as one big blob. But customers are…