5Ps of Product helps product managers find the most reliable path from idea to revenue for enterprise software products. The site offers a practical framework, in-depth articles, and real-world examples to help product managers make better decisions.
The Framework
The 5Ps of Product framework was created in 2013. At that time, many product management frameworks existed, but none were fine-tuned for building machine learning systems with underlying data platforms. Product managers love frameworks because a key part of the job is to bring structure and vision to chaos. The 5Ps framework emerged from that need.
Product managers face countless decisions every day. Which problems should we solve? What features should we build? How do we scale? Should we invest in infrastructure or ship new features?
The 5Ps framework offers a mental model for these decisions. It is not the only framework. It is not perfect for every situation. But it provides a starting point for thinking through complex product questions.
The framework grew from thinking through what works across different product contexts. Enterprise software. Consumer applications. Machine learning platforms. Data products. The 5Ps applied across all of them, with adaptations for each context.
The Site
The framework is shared to help aspiring and practicing product managers develop their craft. Content includes framework explanations, practical applications, and insights from building products over 15 years.
The Company
Founded in 2013 by Onil Gunawardana, 5Ps Of Product is a DBA (doing business as) of Hayasta LLC.
Copyright & Disclaimer
Copyright © 2013-2025 5Ps Of Product. All rights reserved.
The 5Ps of Product framework, all content, and materials on this site are the original intellectual property of 5Ps Of Product. The framework is not derived from, based on, or representative of any frameworks, methodologies, strategies, or intellectual property of any associated organizations.